Universitas Brawijaya hosted in the East Java Exploration (EJX) 2020 program. It is a short online program organized by 10 East Java universities. This program is designed as a general course using multidisciplinary approach for national and foreign participants to explore East Java in various aspects. Through online series of lecture, discussion, case study, observation, and direct interaction with people from different background, the participants would gain better understanding about East Java and its potential and challenges. The program is divided into 3 batches: 15 August – 5 September 2020 (batch 1); 18 September – 9 October 2020 (batch 2); and 10 October – 18 November 2020 (batch 3).
On September 26, 2020 (batch 2), Universitas Brawijaya had an opportunity to share and discuss about “Start-up Ecosystem in Malang City” with 45 students from Australia, Bangladesh, Brunei Darussalam, Cambodia, Egypt, Indonesia, Japan, Kenya, Philippines, Singapore, Tanzania, Thailand, and Timor-Leste.
The event was started with an opening speech by Prof. Dr. Ir. Moch. Sasmito Djati, M.S. (Vice Rector of Planning and Cooperation Universitas Brawijaya). Through his speech, he said that Malang city is known as a creative city where some of national startup are born in Malang. He hoped that the project would give participants the opportunity to learn how to run a start-up business with a mutual understanding about east java people and culture and furthermore, would able to connect the East Java startup with global value chain.
After seeing the preview of the video profile of Universitas Brawijaya, the participants were entertained with a beautiful live performance from Bayu Priyaganda Astra (alumni of Universitas Brawijaya), who is the CEO and owner of Priyaganda Guitar Course. He delivered a famous Indonesian song entitled “Rek Ayo Rek” through his acoustic guitar performance. Then before the main session of the program, the participants were invited to play a mini game.
The main session of the program was the presentation and discussion about “Start-up Ecosystem in Malang City”. There were 2 main speakers on this session, Setiawan Wicaksono, S.H., M.Kn (lecturer at the Faculty of Law Universitas Brawijaya) and Radityo Putro Handrito, Ph.D. (lecturer at the Faculty of Economic and Business). The session was moderated by Mr. Atu Bagus Wiguna, from the Faculty of Economics and Business Universitas Brawijaya.
The first presentation was delivered by Setiawan Wicaksono from the legal perspective. According to him there are several requirements to be fulfill before establishing a startup such as building an office and making an authentic agreement contract. In terms of building an office, there are types of offices such as physical office, virtual office, and co working space. Furthermore, to maintain a startup business in Indonesia from abroad, living places such as houses or apartment were needed. However, according to the law of Indonesia, a foreigner would only be granted the right of use of house or apartment instead of the right of ownership with limited duration more or less for only 30 years. Therefore, the foreigner should buy or move to other living places afterwards. Then regarding authentic agreement contract, the foreign people should make the authentic contract to legalize a startup based on the choice of law. Hence, the legal aspects were very important concern for establishing a startup business to avoid a high risk of breaking the law in Indonesia.
The second presentation was delivered by Radityo Putro Handrito. From the perspective of economy, he explained, “Indonesia is a biggest emerging market in Asia with GDP 1.022 Trillion USD (Rank 16th of 196 Countries), moreover Indonesia hit 5, 02% Growth (2019). Indonesia experience great bonus demography with 70% population is in productive ages in the year 2020-2045.
It is an opportunity for economic growth, market, education, etc. Indonesia has 65, 3 million millennials who plays an important role in the growth of Indonesian economics.” Along with the growth of internet nowadays, he explained that Indonesia had grown rapidly with the use and opportunity with the internet. It was shown by the reach of internet economy in Indonesia by 2019 with $40 B. This was the main entrance of several startup businesses in Indonesia such as Bukalapak, Traveloka, Gojek, Blibli, etc. He added that “the main reason to build a startup in Malang is the city has 874.890 populations, known as a student city, urban and multi culture, and famous tourism destination.” He also showed some promising startup in Malang such as Stasion, Kotakan, EzyPay, Malang Creative, Beon Intermedia, and Raion Studio. Moreover, government constantly encouraged young generations to push the boundary so Indonesian (Kota Malang) may take important role in Start Up scale.
During the presentation and discussion, many participants were enthusiastic to ask question and share opinion regarding Start-up Ecosystem in Malang City. Hopefully, they will learn and understand about the business process in buiding up the start-up and will connect the east java start-up with global value chain.
The event was ended with a preview video of Javanese traditional dancing “Japil” by Unit Aktivitas Karawitan dan Tari (UNITANTRI) Universitas Brawijaya and a closing remark by Dr. rer. pol M. Faishal Aminuddin, S.S., M.Si, Vice Head of International Office Universitas Brawijaya. [GGT/IOUB]